From the start;
The concept of providing anglers the 'dynamic duo' of a pocket booklet and a website full of detailed listings was developed by Rosa Sharpe and Charlie Ross. From listening to vacationing anglers, it was clear someone needed to connect anglers to the businesses eager to serve them and to make their fishing trip worry free and enjoyable. The booklets are available at Bass Pro Shops in Vaughan, all the Ontario Travel Information Centres and in other tourism outlets. You can download the latest version from their website, www.luresandtours.com . Thousands of photos from competitions and shows are shared with the public and sponsors in their Photo Gallery. The booklets are invaluable but they don't begin to describe what's on the website and what goes on throughout the year.

"What they have done is create more than an advertising directory. This is a fishing tourism promotion company ... that gets it! "
Peter Wood, Ripple Outdoors

Rosa spent 25 years in sales management for the beauty industry. She created and managed numerous trade shows, exhibits and workshops across Canada . She arranged international travel and liaison
with industry partners, using her command of English, Italian and Spanish when required. She also conducted training sessions for distributors and managers in sales, product knowledge, and marketing.

Rosa is experienced in bringing businesses together with focus groups, seminars cultivating a greater sense of professionalism among those associates.

She created and fulfilled a five-year commitment to produce Turkeys and Toys, an annual charity gala that for the first time in Georgina, raised the quality of fundraising events in her community. For this she received the Special Recognition Award from the Town of Georgina with acknowledgements from Provincial and Federal MP's. Rosa was also commissioned to produce Georgina s 2005 Home and Lifestyle Show. It is still considered the best yet on many levels; attendance, exhibitor satisfaction and the scope of promotional activities.

Board Director of the Buckhorn District Tourist Association.

Charlie has over 25 years of experience providing consulting and development of presentations and customer support print material for healthcare, financial and consumer product corporations in the GTA.

He as written special interest articles, including photos and research, for U.S. and Canadian magazines.
Charlie also gathered significant experience in marketing plus international travel and negotiations with a Canadian resources company.

He also creates data driven websites and promotional materials for artists and manufacturers with music, video and graphics. The objective is to challenge the clients to bring out the best they have to offer and present them with choices of efficient and entertaining media.

Charlie has contributed over 10 years of volunteer service to numerous non-profit organizations: Georgina Arts Centre website, DVDs and printing; Lions Club promotions and events, Turkeys and Toys print and advertising.

He is presently the Vice Co-Chair of the Lake Simcoe Fisheries Stakeholder Committee, dedicated to conserving and enhancing the watershed's fisheries. Also he has assumed the role at Lures and Tours to advocate for the sportfishing tourism operators on the Fish Lake Simcoe Tourism Alliance.

More organizations are discovering that Lures & Tours is dedicated to the promotion and networking of activities that help sport fishing and tourism.