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Featuring fishing articles by:
Bob Izumi of Real Fishing TV,
Mark Kulik and Wil Wegman
More listings added for Summer 2008:

Ice Hut Operators, Marinas, Launches,
Restaurants, Shops, Entertainment
Gov't, Emergency, Medical & Enforcement Contact Information
Ontario Fishing Licence Issuers Phone Numbers

The online booklet includes the latest corrections and updates to information available at the time of printing:

Love to Fish Simcoe - page 42
Correct: Offers Bait & Tackle and Fish Huts, not Marinas & Marine Services

RC Environmental - page 41
Now operates under the name Complete Septic Systems, phone 1-866-936-1448

EB European Deli - page 15
Business no longer in operation

Outdoor recreation is major business. Fishing alone is a $2.1-billion business in Ontario; just part of the bigger $66 billion tourism industry in this province. Sportsmen are sophisticated travel planners, spending hours of time on the internet and scouring publications months in advance of their trips. They are the kind of tourists that come back time and again, with a view to improving the quality of their experience each time. Good referrals are a big part of choosing destinations for this well connected group of visitors. Lures & Tours is now one of their recommended and in demand resources, ever since our first issue for Lake Simcoe and Lake Couchiching in central Ontario. Prompted by feedback from anglers in the U.S. and Canada who use Lures & Tours regularly, we are bringing the same format to other select destinations.

The Lures & Tours concept is simple:
To connect people to your business and highlight the services you provide, via "The Dynamic Duo" of the Lures & Tours Web Site and Destination Guide Booklet. read more...

Visit www.luresandtours.com for up to date information on club tournaments, competitions and kids fishing events, plus more activities this fall on Lake Simcoe and Couchiching - and in the Kawartha Lakes region.

Contact Us if you have an event scheduled for Lake Simcoe or Couchiching or Kawartha Lakes - fishing or at least water related, for the good of tourism to the area.

Events are promoted on our home page as information arrives. We take many photos at every event that are available in our Photo Gallery.

The Summer Edition is requested by Huronia Tourism Association for over 50 associated member locations.